How the site is built. Good engineering hygiene, not innovation — just the basics done right.
Target Core Web Vitals: LCP < 2.5s, CLS < 0.1, INP < 200ms. Zero JavaScript. Single CSS file. Only animate transform and opacity (GPU-composited). Compress images aggressively. Respect prefers-reduced-motion.
Elements inside an image should move, not the image itself. Preferred: Ken Burns (slow zoom/drift), particle overlays, glow pulses. Max ~8 animated elements. Subtle beats dramatic.
Indigo primary (#4f46e5), glassmorphic cards, Inter font, 14px border-radius. Three tag styles: Active (indigo), Launched (green), Ideation (gray). Mobile breakpoint at 480px.
Browser matrix: Chrome + Safari mobile, Chrome + Firefox desktop. Accessibility: 4.5:1 contrast, keyboard nav, screen reader tested. Full QA pass before every production promote.
Unique title and meta description per page. Open Graph tags for social sharing. Canonical URLs to prevent staging/prod duplication.
Git push deploys in ~30s. Rollback via git revert. Version tags on every release. Incident response: identify, communicate, rollback, 5 Whys, document, prevent.
Direct, no fluff. Short sentences. Bold key phrases for scanners. Hebrew in dedicated sections, never mixed mid-paragraph. All images <200KB.
Evaluating a move from staging-as-subdirectory to branch-based staging with deploy previews. Production stays on GitHub Pages.
Full reference docs: dev/ on GitHub (11 files)